UNIQLO Packaging Design
UNIQLO's key selling items, HEATTECH and AIRism rely on plastic based packaging. A new concept for paper based packaging highlights the long tradition of paper based craft, but also aims to drastically reduce the amount of plastic used, create added value to UNIQLO's packaged products and deliver an authentic Japanese package.
What first began as every day wear, UNIQLO has reinvented in Japan as LifeWear.
LifeWear isn't disposable clothing, but perfect components made with quality.
We create LifeWear by evolving the ordinary, producing innovations big and small that will beneift you every day.
LifeWear. Simple made better.
Inspired by traditional Japanese craft and engaging packaging design.
With influence from the Japanese art of Tsutsumi, packaged UNIQLO products should be admired, respected and presented in such a way that recieving one feels like an event, and unboxing one is a celebration of not only the science behind the product, but proudly owning the product. The product should feel like it has been carefully prepared and meticulously looked after, and encapsulates the history of UNIQLO and Japan itself.
HEATTECH & AIRism Packaging
Inspired by Origami, a craft associated with Japan, packaging can be folded from a net, which can be simply folded and assembled. These envelope style designs requires no glue, tape or any adhesives, making the packaging simple, elegant and easy to recycle.
The envelope design can also be easily printed on and an Outer Sleeve can allow for additional branding and product information.
A single piece of precision cut, high quality paper, folded meticulously perfectly parallels the value of UNIQLO's products:
Simple Made Better.
Adaptable design to fit all needs
Multiple variants of the 'Engineered Envelope' design can be incorporated to package items of multiple thicknesses, for example UNIQLO's Ultra Warm Heattech, which requires a larger, deeper box in comparison to the regular heattech.
By simplifying and reducing the amount of different types of packaging that UNIQLO currently use, it will drastically increase the efficiency of in store operations, standardise and simplify the packaging used, eliminate plastic waste and minimise profit loss.