Japanese design can be summarised by simplistic, elegant and unobtrusive design that utilises the beauty of natural materials and ultimately, delivers an authentic experience.
The NF-001 takes these principles into a wristwatch, designed to be understated, but a tactile delight. Minimal, but essential.
Naoto Fukasawa's work ranges from Furniture, Kitchenware and Consumer Electronics and their simple design allows us to reconnect with nature. By eliminating the unessesary and using the highest quality, can you create a true connection with products that last a lifetime.
The NF001 is a lug-less 39mm Stainless Steel case with a rounded bezel to create a sutble but inviting form. The watchface itself has a radial brushed effect and is also curved to contribute to the unique lines of the NF-001.
The twelve, three and nine hour markers protrude out from under the CNC machined watchface and the date window indicates the six hour marker. The red second dial with a red circle, signifies the red of Japan and the 'Hinomaru'.
Designed to last a lifetime, a 316L Stainless Steel case housing a Japanese Miyota Quartz movement ensures it's quality. Leather straps can be replaced easily depending on the users preference and general wear and tear. High quality watches are made with high presicion and the NF-001 is no exception.
Naturally dyed cork is used for the packaging to contribute to the sustainable mage of the NF-001, whilst the Tray and Sleeve packaging is made from 100% recycled paper.