Just like a fresh pair of trainers, there is no uniqueness in new products, nothing to set them apart from the rest, nothing that represents you.
That dent if your first car, the fade of the leather of your favourite chair, things that make those products unique to you.
This notion was considered when designing a Kettle, Toaster and Coffee Machine, A live brief set by Kenwood.
Aspects of the kettle are designed to patina over time, the painted metal of the exterior prone to 'Brassing' remeniscent of your old film camera. The Leather handle fades and softens, just like your old shoes.
Was in collaboration with Abtin Zafar - Doagou.